Tay Schneider

I've played professional soccer on the other side of the world, earned a master's degree in data science and AI while I was doing it, and built a career designing the technology behind sport and live entertainment. What I care about now is using all of it to open doors, so that more women see themselves in the rooms where they've been missing, more young players grow up believing in themselves, and more people come to feel that it's never too late to start again.

I grew up in St. Louis and went to Arkansas State to play Division I soccer, where I captained the team and earned a degree in finance along the way. When college ended, I wasn't ready to stop playing, so at 22 I moved to Melbourne on my own and kept going.

I played professionally for Heidelberg from 2019 to 2022, and what most people don't realize is that I was working a corporate tech job the entire time. I would spend my days building data systems and my evenings at training, and for a long time I assumed I'd eventually have to choose between the two. It turned out I never did, because the discipline I learned on the pitch was exactly what made me good at the work.

While I was living that double life, I also earned my Master of Data Science and AI at La Trobe University. I chose it because I wanted to make a difference in an industry where women are still underrepresented. It's what turned a job I was good at into a career I'm proud of.

Soccer also left me with a love for fitness and wellness that has outlasted my playing days. Training stopped being something I did for a team and became something I do for myself, and looking after my body and my mind is still the steadiest part of every day.

When I stepped away from playing, I carried everything soccer gave me into the work, and then I chose to start over again, this time in Los Angeles. I arrived without an apartment, a routine, or a single friend in the city, and I'm now helping build PMY Group's US data and AI practice.

Starting over twice has taught me that it was never about becoming someone new. It was about finally making room for the person I already was, and then realizing that being fully myself was only half of it. The other half is the people I've met along the way, the ones who showed up for me when I knew no one and the ones I now get to show up for in return. I feel more like myself than I ever have, and I want to spend the rest of my life helping other people feel that way too.

02 Tay in LA

Helping you design a life you are excited to live

Tay in LA is the newest thing I'm building, a space on Instagram and TikTok where I share what it really looks like to rebuild your life in a new city, from the quiet lonely evenings to the small wins that slowly add up to a life you're excited to live.

Tay laughing on the deck of a boat at sunset, with the sun low over the water
03 Data & AI

The other half of the story

I hold a Master of Data Science and AI from La Trobe University and I'm certified as a Google Professional Cloud Architect and on AWS. As a Solutions Architect at PMY Group, I design the data platforms, AI systems and computer vision tools that sit behind sport, entertainment and live events.

  • AWS
  • Google Cloud
  • Vertex AI
  • Bedrock
  • Computer Vision
  • Data Engineering

Tay in Tech

I also founded Tay in Tech, a private networking community for women working in sports, tech, entertainment and media in Los Angeles. Membership is by invitation only, and if it sounds like a room you belong in, I'd love for you to apply.

Apply to join
04 TAE Advisory

Helping Shape the Future of Data & AI

AI raises a lot of questions, and most people don't have someone they can ask. That's what this is for. If you run a small business, or you're simply curious about what AI could do for your work, send me your question and I'll give you a straight answer in plain language.

05 Contact

I'd love to hear from you, whether it's about a project, training, or simply saying hello.